Software Asset Management (SAM) continues to be a major challenge for most organizations, resulting in excess spend and expensive non-compliance. Even when organizations invest in the people, process and technology to track and manage their entitlement and deployment data, SAM programs often fail to produce desired results.
Nowhere is SAM more important than the negotiation process. When there is a lack of visibility to license deployment and entitlement, negotiators are left guessing the best path forward, aiming for a better discount while ever increasing consumption. Further, audits are often introduced to disrupt the negotiation process. They are used to drive revenue, gain visibility into product use, and push organizations to adopt new products or cloud solutions to address compliance issues.
Clients can protect themselves from these practices by understanding their own SAM programs, licenses, deployment and entitlements, and learn how to fight back.
