Combating ServiceNow’s Recent Price Increases and Sales Strategies

Originally Aired: August 24, 2021 Now Your Desk!

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Recently, ServiceNow has imposed significant price hikes justified by rebranded products and limited improvements to functionality. Because most companies have come to rely heavily on ServiceNow’s IT service management technology, especially during the pandemic, the vendor is successfully using “renewal certainty” to impose price hikes without much pushback from its customers.

To combat these ServiceNow sales tactics, it is important to develop a leverage-based plan of attack. With this in mind, we are hosting a session to discuss the top ServiceNow trends and risks that buyers need to combat for any upcoming deals for their organization.

  • An overview of recent ServiceNow licensing changes that will impact the costs of your upcoming renewal
  • Strategies organizations can use to combat the various risks and tactics ServiceNow has employed in 2021
  • A checklist of action items buyers need to complete before their upcoming ServiceNow deal to build a strong negotiation position


Dan Beyh

Senior Analyst

Dan joined ClearEdge in early 2019 to specialize in Software-as-a-Service (SaaS) cases, with a focus on ServiceNow and Salesforce. Prior to ClearEdge, Dan served as an analyst and later as the Manager of Investment Operations at Northwestern Mutual, where he inspected, traded and re-balanced client accounts according to their risk tolerance and investment objectives. Dan graduated with high honors from Bucknell University with a B.S. in Mathematics and Economics.

Scott Braverman

Senior Analyst

Scott came to ClearEdge in 2018 and is focused on the storage market sector. He previously worked in the IT department at the Belknap White Group, where he was charged with researching and evaluating disaster recovery proposals from industry-leading consultancies including Sungard and Acronis. He also served in the Data Integrity group at Commonwealth Financial Network, on a team tasked with apportioning $1 million annually in corporate-improvement initiatives. Scott earned degrees in Economics, Finance and Computer Information Systems at Bentley University.